Shoe Palace Honors The Great White Shark And Its Hunting Grounds With The New Balance 997S_Strut Comfortably

Shoe Palace once again honors the cultural landmarks of its origins with their latest collaboration release with New Balance. Focusing on the 997S silhouette, the NorCal-born retailer pays homage to the notorious great white shark, the legendary predator of the oceans and seas with a “Teal Toe” and “Black Toe” execution. Great whites have found the waters off the Northern Californian shore – dubbed the Red Triangle – as a regular feeding ground due to the high population of elephant seals, harbor seals, sea lions, orcas, and sea otters. This greater concentration of sharks have unfortunately led to a higher frequency of attacks on humans, amounting to half of the documented attacks on a global level.

Both pairs feature a 3D Rubber Heat Transfer graphic of shark teeth on the heel, while the slanted-N logo features an oceanic touch underneath. Both also utilize custom insoles that feature a Shoe Palace logo in the silhouette of the ocean beast.

Both the “Black Toe” and “Teal Toe” colorways of the Shoe Palace x New Balance 997S will be available exclusively at Shoe Palace in-store and online on November 5th.

In other New Balance collaborations, the PSNY New Balance 327 will launch soon.