Travis Scott‘s rise to stardom has been monumentally quick, spanning numerous disciplines and influencing both the sneaker and music industries alike. His platinum-selling Astroworld album has propelled him toward the top of the hip-hop game, while his numerous collaborations with Jordan Brand and the Swoosh have left a distinguished impact on today’s collaborative sneaker landscape. La Flame is constantly utilizing his popularity as a tool, posting first looks and detailed images of his footwear all over social media, with today being no different. Not only did he reveal that his purple-clad Jordan 4s will not receive an official retail release, he provided a first look at a Cactus Jack-branded Air Jordan 1 with the caption “Still Cooking”. Dressed in an earthy brown tone, the most notable alteration made to one of the most iconic sneakers in history comes by way of a backwards midfoot Swoosh embroidered onto its lateral side. No release information for this intriguing Travis Scott Jordan Brand collab currently exists, but grab a first look courtesy of the man himself below and stay tuned for any and all updates as we have them.
Updated November 1st, 2018: The Travis Scott x Air Jordan 1 is rumored to release in April 2019.
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